Wednesday, April 22, 2009

Logo Assignment

I am ready for our first group project.... I am part of a group that is recreating four existing logos. Those logos include; Chupa Chups, International Paper, Michelin Man, and UPS. We definitely have an interesting variety of logos.

Our group decided to each research one specific logo since there are four of us and four logos. The logo I chose to research was Chupa Chups.
Enric Bernat founded a Spanish lollipop company called Chupa Chups in 1958. He came up with the idea of a lolly pop "bonbon on a stick" from mothers cursing their children for getting sticky hands from their melting sweets and he wanted to design a candy "sweets" with children in mind. The company was an instant success and started selling their colorful lollipops internationally in the 1970's. By 2003, 4 million lollipops were sold yearly to 150 countries. Also, the Chupa Choops logo's design is based off of a concept sketch made by Salvador Dali. (wikipedia)

You can check out more fun facts about the history and product by going to theses sites:

Chupa Chups official website: http://www.chupachups.com/

(Their website is pretty snazzy)

Wikipedia Chupa Chups website: http://en.wikipedia.org/wiki/Chupa_Chups

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